SMART 2009 Conference Participants 
Deena Fox
Project Manager
Rossetti
Deena Fox, Project Manager for Rossetti, has a deep interest in the potential for real estate development projects to
positively impact their surroundings and yield diversified economic benefit where it is most needed. Rossetti, a
national architecture firm headquartered in metro Detroit, has designed mixed-use and transit-oriented projects
Prior to joining Rossetti Deena spent several years in government, non-profit and corporate environments with a
special focus on the design industry. On entering the private sector, she continued to develop fluency in the
processes that lead to informed cross-disciplinary design. Deena holds Master of Business Administration and
Bachelor of Arts degrees from Georgetown University. Her foreign marketplace experience includes efforts in Asia
and Latin America. For Rossetti she has led multidisciplinary A/E teams on projects ranging from modest scale to
over $100 million in construction cost.
Deena participates as one of several collaborators on SMART’s Connect and Prosper initiative in efforts to identify
opportunities for intersection among mobility projects across southeast Michigan, fostering connectivity.
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