SMART 2009 Conference Participants 
Jeff Ferzoco
Creative and Technology Director
Rubin Postaer and Associates
Jeff Ferzoco is RPA's Creative and Technology Director. At RPA, his
focus has been to define and implement a consistent and clear approach
to the organization's design work. He has managed the production of
more than 100 publications and directs six RPA websites. His emphasis
in information and map design makes him an indispensable part of the
creative process for every RPA publication. Mr. Ferzoco leads
development of RPA's communication and administration technologies as
well as helping RPA navigate the new tools and technologies available
to planners.
Prior to joining RPA, Mr. Ferzoco was a part of the graphics
department of Newsweek magazine. His graphic design work included such
clients as Donna Karan International and Soft Skull Press. Previously,
he worked as Information Designer at San Francisco's Reineck and
Reineck, creating mapping and information work for Sunset Magazine,
the San Francisco Board of Realtors, and Bay Area Rapid Transit, as
well as other transit agencies. His work has been published in Sports
Illustrated magazine and Not For Tourists New York.
Mr. Ferzoco earned his BFA in Graphic Design from California College
of the Arts in San Francisco.
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