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Dr. Yoram Shiftan is an Associate Professor of Civil and Environmental Engineering in the Technion, the Israel Institute of Technology, where he teaches and conducts research in travel behavior with a focus on activity-based modeling and response to policies, transport and land use, and transport economics. Dr. Shiftan is the secretary/treasurer of the International Association of Travel Behavior Research (IATBR), the TRB Committee on Travel Behavior and Values, and of the European Transport Conference Committee on Planning for Sustainable Land Use and Transport. He is also co-chair of the Network on European Communications and Transport Activities Research cluster on Environment and Policy and member of the WCTR scientific committee. Dr. Shiftan received his Ph.D. from MIT.