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PJ Lamberson is currently a Research Fellow in the Center for the Study of Complex Systems at the University of Michigan. He will be joining the faculty in the Systems Dynamics Group at the MIT Sloan School of Management in the summer of 2008. PJ’s research focuses on social and economic systems with positive feedbacks. In current research projects he examines socially influenced purchasing behavior, competing technology standards, innovation diffusion and group decision making. He applies a broad range of methodological tools to these topics, including mathematical, statistical, computational and system dynamics modeling. PJ has also worked closely with managers and scientists at the Ford Motor Company through the University of Michigan-Ford alliance. His research with Ford examines consumer adoption of new vehicle technologies such as hybrid electric and plug-in hybrid electric vehicles. He received his Ph.D. in mathematics from Columbia University in 2006.