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Beth Jones fled a PhD program in Psychology to join Greenpeace in 1989, and for five years her activist activities there ranged from blocking rail shipments to managing direct mail campaigns. Later she returned to school to study Green Economics and Popular Education and received an M.A. from OISE/UofT in 1996. Then, in 1997 her efforts shifted urban transportation. Working with Sue Zielinski she co-founded Moving the Economy, an organization that promotes the economic advantages of sustainable mobility. For eight years she acted as Manager of Research and Program Development there, coordinating multi-stakeholder projects, organizing international conferences, and researching the economic opportunities of New Mobility. She is currently writing a memoir titled “Dirty Work: True Confessions of a Neurotic Environmentalist.”