SMART people 
Rick Gonzales
Professor, Psychology, LSA
Professor, Statistics, LSA
Professor, Marketing, Ross School of Business
Research Professor, Research Center for Group Dynamics, ISR
Research Professor, Center for Human Growth and Development
What inspires me about SMART:
An opportunity to use social science models in an interdisciplinary setting to solve real-world problems in mobility.
Biography:
Richard Gonzalez is a research psychologist who studies decision making models using a variety of methods including lab studies, field studies, mathematical models and brain imaging. He received an undergraduate degree from UCLA and a Phd from Stanford University. He has been at the University of Michigan since 1997. He is a fellow of the American Psychological Association and the American Psychological Society. He has been Associate Editor of the American Psychologist.
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