Connected and self-driving cars are dazzling to consider. But what is the business case for carmakers? What is the value to them to produce such vehicles?
Seeking answers for such questions is an EY team headed by Kristin Schondorf, executive director of Automotive and Transportation Mobility at EY. She says carmakers must begin to view the vehicle as a service. That means determining what customers want and analyzing how carmakers will partner with tech companies and others outside the traditional auto industry.
Schondorf is looking at multi-modal transportation and developing strategies the personal transportation providers can use to help cities ease congestion and improve air quality.
Watch the interview with Kristin Schondorf at http://www.autobeatdaily.com/articles/making-the-business-case-for-mobility.